In case you don’t know, here’s what bikini try-on hauls are
A bikini try-on haul is a social media or YouTube video where influencers model and review various swimsuit styles they have purchased. The hosts showcase how each bikini fits on their body and offers commentary on aspects like fit, quality, and overall impression.
The creator will typically purchase a selection of bikinis from different brands.
Then, on camera, they will try on each option one by one, showcasing how the swimsuits fit on their body. As they change between suits, the host will offer commentary on aspects like sizing, support, comfort, quality, and overall impression. Other details like price, fabric, and fit tips are usually given to viewers as well.
For viewers, bikini hauls tap into interests like fashion, shopping inspiration, and lifestyle voyeurism.
Watching the swimsuits modeled in motion provides a visceral sense of how the styles may look and fit on actual bodies in real life.
This goes beyond the limited perspective offered by static e-commerce website photos of the same product.
There is a suit for audiences to live vicariously through creators as they give tips, showcase mixes and matches, and react to how the swimsuits fit their shape.
It represents a peek into the dressing room experience and a chance to determine if a style might be flattering before purchasing.
For influencers and creators, bikini try-on hauls offer a relatively easy way to produce engaging content.
Bikini haul videos require minimal production equipment beyond having a camera and a fresh selection of swimsuits to model.
The intimate nature of showing off their bodies in numerous barely-there bikini styles generates high viewer interest and social media algorithmic reach.
People are drawn to the vulnerability of creators sharing themselves in such revealing outfits. Unpacking a haul of new swimwear satisfies audience curiosity around influencer shopping habits and allows them to replicate desired looks.
What do people make bikini haul videos?
They are making money from the hauls
One of the biggest motivations for creating bikini try-on hauls is the financial upside for influencers.
Sponsorships from swimsuit brands and affiliate marketing commissions are major monetization avenues.
Hauls focused on the latest bikini styles see high engagement, allowing creators to earn income showcasing products.
Some influencers receive free products from brands hoping for a sponsored haul.
Others earn a percentage of sales driven through discount codes and affiliate links. The revenue potential scales with follower count, giving creators an incentive to produce haul content for their audience consistently.
They use hauls to gain followers
In the crowded social media landscape, try-on hauls are a proven format for influencers to grow a dedicated following.
The intimate, revealing nature of bikini hauls allows creators to flaunt their bodies and personalities. This vulnerability builds a connection with viewers, who feel like they are getting to know the creator and may subscribe for more.
Hauls also display the creator’s fashion sense and knowledge, establishing their personal brand as a stylish influencer.
The relatable review format makes audiences more likely to trust recommendations too. For those building a career as a social media personality, hauls represent a strategic opportunity.
For some, it’s just a creative and personal expression
Apart from professional motivations, many creators simply find joy in making try-on haul content.
For fashion enthusiasts, it provides an outlet to showcase their style experiments and discover emerging brands.
The video creative process satisfies their artistic passion. Positive feedback and interactions with viewers can validate creators’ tastes and expertise as well.
On a personal level, some find the process liberating and confidence-boosting as they model trendy looks for their audience.
The body positivity of showcasing diverse shapes and appreciating one’s own form inspires haul creation for some influencers.
Hauls also allow creative self-expression and community-building around a shared love of fashion.
Why you need to stop watching bikini try-on hauls
Try-on hauls are not reviews
While bikini haul creators aim to provide helpful reviews, the nature of try-on videos makes objective analysis difficult.
Modeling a swimsuit briefly on camera does not necessarily reflect how it performs in real swimming conditions.
Issues like coverage, support, durability and cling when wet are hard to accurately showcase in a haul.
You should be cautious about treating hauls as reliable swimsuit reviews.
Without testing swimsuits in action through activities like swimming, lounging by the pool, or playing beach sports, key functional factors remain unknown.
Seams may loosen, and fabrics behave differently soaked versus dry.
A flattering fit standing in front of a camera does not guarantee comfort and coverage in motion.
While hauls offer a peek at styles on various body types, they should be considered entertainment and inspiration more than reviews.
Bthing suits are complex garments
Bikinis require nuanced assessment.
As highly minimal garments, bikinis operate differently than other apparel when it comes to fit, support and coverage.
Precision in design and construction is crucial to meet support needs, avoid wardrobe malfunctions and complement a wide diversity of body types.
These complexities make effectively evaluating swimsuits difficult, even when professionally reviewed.
Simply seeing a bikini on someone’s body for a few poses in a haul reveals little about engineering details like hidden tummy control panels, bra lining, adjustable straps, and fabric ratios of stretch to compression.
Nor do hauls give a sense of water resistance or the delicate balance between cheeky coverage vs uncomfortable wedgies.
Most of the swimwear try-on hauls are actually adverts
While some haul creators buy styles themselves, product seeding is common practice where brands provide free bikinis hoping for exposure.
Undisclosed sponsorships, gifted items, and affiliate codes turn many haul videos into promotional vehicles for swimsuit companies.
This commercial dynamic contrasts with objective reviews where reviewers purchase products at retail to remain unbiased.
The goal of most sponsored hauls is driving sales through positive reviews, flattering modeling and discount codes.
Critical feedback that may dissuade purchases conflicts with the influencer and brand’s financial interests.
While hauls can boost visibility for smaller swimwear companies, consumers should be aware of the underlying promotional motivations rather than viewing them as impartial reviews.
